SUNSET BLVD: where all the sparkly lights shine just that much brighter. By eliminating brassy tones, SUNSET BLVD Shampoo makes blondes extra bright and greys fantastically silver. Think of it like Photoshop for your hair.

Go where no shampoo has ever gone before—to the simplest, cleanest place your hair’s ever been. OBLIVION removes color-dulling residue and buildup from chlorine, hard water, and styling products.


Good for: Gentle cleansing and thorough removal of all buildup. Mild enough for daily use.

Here’s how we see it: Shiny, clean hair is a hairstyle in itself, and MOON is the first step to achieving it. It is quite possibly the only styling product your hair needs.

Good for: Giving dull hair more sheen, reflection and contrast and making yours the shiniest hair on Planet Earth.

A variety of factors can dry out hair: the sun, coloring and blow-drying, just to name a few. If your hair needs moisture, use ATLANTIS to bring its life back.

Good for: Thick, coarse or moisture-deprived hair

If you color your hair, it’s important to protect its health and hue. GEMSTONE will help preserve and prolong the life of your shade.

Good for: Anyone with color-treated hair.

What’s not to love about big, beautiful, bouncy hair? Start with this to add vitality to fine, flat hair. Good for: Thin, fine hair in need of volume.

If you're looking to smooth the overall look and feel of your hair, then welcome to BEL AIR.

Good for: Thick, curly or frizz-prone hair.

Ideal for fine or limp hair for increased volume. Its formula, characterised by a soft and airy foam, is designed to gently cleanse the hair making it soft and light, and giving body and volume.

Nourishing shampoo for damaged or very dry hair. ideal for bleached hair, with highlights, perm or relaxed. Its formula, characterized by a rich and full-bodied foam, is designed to gently cleanse treated hair, giving it body and nourishment. Winner of Allure magazine's 2015 Best of Beauty Awards for damaged hair.

Ideal for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse long or damaged hair, making it shiny and silky.

Ideal for dry or dehydrated hair. Its formula, characterized by a creamy foam, is designed to gently cleanse dry or dehydrated hair, giving it a strong hydration.

Ideal for coloured hair. It's formula, characterized by a rich and full-bodied foam, is designed to gently cleanse coloured hair, protecting the colour and keeping it shiny for a longer period of time. Winner of Self magazine's 2015 Self Approved Beauty Awards

Ideal for frizzy or unruly hair for a smooth look. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse frizzy hair and favour styling, making the hair smooth. Winner of Allure magazine's 2014 Best of Beauty Natural Wonders

Ideal for curly or wavy hair for increased elasticity. Its formula, characterised by a soft and creamy foam, is designed to gently cleanse curly or wavy hair leaving it soft and light, and giving volume.

Its creamy texture produces a full-bodied, rich foam, whilst the mixture of gentle surfactants gently washes the hair structure. This is a Naturaltech product.

Particularly suitable for giving hair extraordinary softness, shine and body: it is an ideal treatment before applying oi/all in one milk and oi/oil.

SUNSET BLVD: where all the sparkly lights shine just that much brighter. By eliminating brassy tones, SUNSET BLVD Shampoo makes blondes extra bright and greys fantastically silver. Think of it like Photoshop for your hair.

Go where no shampoo has ever gone before—to the simplest, cleanest place your hair’s ever been. OBLIVION removes color-dulling residue and buildup from chlorine, hard water, and styling products.


Good for: Gentle cleansing and thorough removal of all buildup. Mild enough for daily use.

Here’s how we see it: Shiny, clean hair is a hairstyle in itself, and MOON is the first step to achieving it. It is quite possibly the only styling product your hair needs.

Good for: Giving dull hair more sheen, reflection and contrast and making yours the shiniest hair on Planet Earth.

A variety of factors can dry out hair: the sun, coloring and blow-drying, just to name a few. If your hair needs moisture, use ATLANTIS to bring its life back.

Good for: Thick, coarse or moisture-deprived hair

If you color your hair, it’s important to protect its health and hue. GEMSTONE will help preserve and prolong the life of your shade.

Good for: Anyone with color-treated hair.

What’s not to love about big, beautiful, bouncy hair? Start with this to add vitality to fine, flat hair. Good for: Thin, fine hair in need of volume.

If you're looking to smooth the overall look and feel of your hair, then welcome to BEL AIR.

Good for: Thick, curly or frizz-prone hair.

Ideal for fine or limp hair for increased volume. Its formula, characterised by a soft and airy foam, is designed to gently cleanse the hair making it soft and light, and giving body and volume.

Nourishing shampoo for damaged or very dry hair. ideal for bleached hair, with highlights, perm or relaxed. Its formula, characterized by a rich and full-bodied foam, is designed to gently cleanse treated hair, giving it body and nourishment. Winner of Allure magazine's 2015 Best of Beauty Awards for damaged hair.

Ideal for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse long or damaged hair, making it shiny and silky.

Ideal for dry or dehydrated hair. Its formula, characterized by a creamy foam, is designed to gently cleanse dry or dehydrated hair, giving it a strong hydration.

Ideal for coloured hair. It's formula, characterized by a rich and full-bodied foam, is designed to gently cleanse coloured hair, protecting the colour and keeping it shiny for a longer period of time. Winner of Self magazine's 2015 Self Approved Beauty Awards

Ideal for frizzy or unruly hair for a smooth look. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse frizzy hair and favour styling, making the hair smooth. Winner of Allure magazine's 2014 Best of Beauty Natural Wonders

Ideal for curly or wavy hair for increased elasticity. Its formula, characterised by a soft and creamy foam, is designed to gently cleanse curly or wavy hair leaving it soft and light, and giving volume.

Its creamy texture produces a full-bodied, rich foam, whilst the mixture of gentle surfactants gently washes the hair structure. This is a Naturaltech product.

Particularly suitable for giving hair extraordinary softness, shine and body: it is an ideal treatment before applying oi/all in one milk and oi/oil.

Ideal for coloured hair. It's formula is designed to untangle coloured hair, it also makes it soft and silky, protecting cosmetic colour. it does not weigh down the hair.

It’s pretty simple: If you color your hair, you need conditioner. GEMSTONE is specially formulated to protect and preserve color.

Good for: GEMSTONE is not only great for anyone with color-treated hair, it’s also completely colorblind: It works for blondes, brunettes and redheads alike.

To add more moisture, after shampooing, apply ATLANTIS Moisturizing Conditioner to the areas where your hair is the driest.

Good for: Thick, coarse or moisture-deprived hair.

Use BEL AIR Smoothing Conditioner as the second step to your regimen for even smoother, straighter hair. BEL AIR seals the hair shaft and helps hair appear sleek and soft.

Good for: Thick, curly or frizz-prone hair.

The next stop on your journey to Texas-sized hair. (Or at least hair that’s bigger than normal)

Good for: Thin, fine hair in need of volume.

After shampooing with MOON, this is your second step to shinier, silkier hair.

Good for: Giving dull hair more sheen, reflection and contrast and making yours the shiniest hair on Planet Earth.

After clarifying your hair with OBLIVION Shampoo, you’ll want to nourish and refresh it so you’re ready to style it however you want. Use this oil-in-gel conditioner to hydrate and replenish hair, leaving it looking healthy and natural.


Good for: Adding nutrients back into your hair, leaving it looking naturally lustrous and feeling soft. Can be used daily.

Calling all blondes: SUNSET BLVD Conditioner is the second step in the brightest, softest, most non-brassy hair you can have.

Good for: Color maintaining and brightening blonde, grey and white hair, as well as adding moisture and flexibility to coarse or aging hair.

Nourishing conditioner for damaged or very dry hair. ideal for bleached hair, with highlights, perm or relaxed. Its formula is designed to untangle treated hair, it also makes it soft and silky, giving it body. it does not weigh down the hair. Winner of Allure magazine's 2015 Best of Beauty Awards for damaged hair.

Ideal for dry or dehydrated hair. Its formula is designed to untangle the hair, hydrating it in depth and leaving it soft and silky.

Ideal for frizzy or wavy hair for improved control. Its formula is designed to gently condition frizzy and unruly hair, favouring straightening and giving elasticity and hydration. Winner of Allure magazine's 2014 Best of Beauty Natural Wonders

Ideal for curly or wavy hair for increased volume. Its formula is designed to condition curly or wavy hair leaving it soft and light, and adding elasticity and volume. It does not weigh down the hair.

Ideal for long or damaged hair.its formula is designed to gently condition the hair leaving it soft and light, and adding body and volume. It does not weigh down the hair.

Ideal for frequent use. Its formula is designed to untangle the hair leaving it soft and light. it does not weigh down the hair.

Particularly suitable for giving hair extraordinary softness, shine and body.
Benefits:
accelerates the drying process
protects the structure of the hair from damage caused by the heat of blow dryers and straighteners or by mechanical stress
Ideal for all kinds of hair.

It moisturizes hair in depth making it soft and shiny. It improves combability and helps make the hair structure even.

Ideal for coloured hair. It's formula is designed to untangle coloured hair, it also makes it soft and silky, protecting cosmetic colour. it does not weigh down the hair.

It’s pretty simple: If you color your hair, you need conditioner. GEMSTONE is specially formulated to protect and preserve color.

Good for: GEMSTONE is not only great for anyone with color-treated hair, it’s also completely colorblind: It works for blondes, brunettes and redheads alike.

To add more moisture, after shampooing, apply ATLANTIS Moisturizing Conditioner to the areas where your hair is the driest.

Good for: Thick, coarse or moisture-deprived hair.

Use BEL AIR Smoothing Conditioner as the second step to your regimen for even smoother, straighter hair. BEL AIR seals the hair shaft and helps hair appear sleek and soft.

Good for: Thick, curly or frizz-prone hair.

The next stop on your journey to Texas-sized hair. (Or at least hair that’s bigger than normal)

Good for: Thin, fine hair in need of volume.

After shampooing with MOON, this is your second step to shinier, silkier hair.

Good for: Giving dull hair more sheen, reflection and contrast and making yours the shiniest hair on Planet Earth.

After clarifying your hair with OBLIVION Shampoo, you’ll want to nourish and refresh it so you’re ready to style it however you want. Use this oil-in-gel conditioner to hydrate and replenish hair, leaving it looking healthy and natural.


Good for: Adding nutrients back into your hair, leaving it looking naturally lustrous and feeling soft. Can be used daily.

Calling all blondes: SUNSET BLVD Conditioner is the second step in the brightest, softest, most non-brassy hair you can have.

Good for: Color maintaining and brightening blonde, grey and white hair, as well as adding moisture and flexibility to coarse or aging hair.

Nourishing conditioner for damaged or very dry hair. ideal for bleached hair, with highlights, perm or relaxed. Its formula is designed to untangle treated hair, it also makes it soft and silky, giving it body. it does not weigh down the hair. Winner of Allure magazine's 2015 Best of Beauty Awards for damaged hair.

Ideal for dry or dehydrated hair. Its formula is designed to untangle the hair, hydrating it in depth and leaving it soft and silky.

Ideal for frizzy or wavy hair for improved control. Its formula is designed to gently condition frizzy and unruly hair, favouring straightening and giving elasticity and hydration. Winner of Allure magazine's 2014 Best of Beauty Natural Wonders

Ideal for curly or wavy hair for increased volume. Its formula is designed to condition curly or wavy hair leaving it soft and light, and adding elasticity and volume. It does not weigh down the hair.

Ideal for long or damaged hair.its formula is designed to gently condition the hair leaving it soft and light, and adding body and volume. It does not weigh down the hair.

Ideal for frequent use. Its formula is designed to untangle the hair leaving it soft and light. it does not weigh down the hair.

Particularly suitable for giving hair extraordinary softness, shine and body.
Benefits:
accelerates the drying process
protects the structure of the hair from damage caused by the heat of blow dryers and straighteners or by mechanical stress
Ideal for all kinds of hair.

It moisturizes hair in depth making it soft and shiny. It improves combability and helps make the hair structure even.

By adhering to LifeGate's Zero Impact® Project the carbon dioxide emissions generated by the production of the packaging for these lines are offset by the purchasing of carbon credits generated by operations of forests' creation and protection in Italy, Costa Rica and Madagascar, as established by the Kyoto Protocol.

Finest Pigments
Intensifies the natural hair color and emphasizes cosmetic hair color and protects the hair structure due to a powerful antioxidant action.

Detoxifying mud helps remove dust and smog particles that can dull and weigh down the hair.

Nourishing Treatment
Designed to deeply nourish color treated hair, it also makes it soft and silky, giving it body without weighing it down

TO OFFSET THE ENVIRONMENTAL IMPACT, DAVINES HAS BEEN USING RENEWABLE ELECTRIC ENERGY FROM NATURAL SOURCES - SUCH AS SUN, WIND, WATER AND SOIL - TO SUPPLY ITS PLANTS AND OFFICES SINCE 2006.

By adhering to LifeGate's Zero Impact® Project the carbon dioxide emissions generated by the production of the packaging for these lines are offset by the purchasing of carbon credits generated by operations of forests' creation and protection in Italy, Costa Rica and Madagascar, as established by the Kyoto Protocol.

Finest Pigments
Intensifies the natural hair color and emphasizes cosmetic hair color and protects the hair structure due to a powerful antioxidant action.

Detoxifying mud helps remove dust and smog particles that can dull and weigh down the hair.

Nourishing Treatment
Designed to deeply nourish color treated hair, it also makes it soft and silky, giving it body without weighing it down

TO OFFSET THE ENVIRONMENTAL IMPACT, DAVINES HAS BEEN USING RENEWABLE ELECTRIC ENERGY FROM NATURAL SOURCES - SUCH AS SUN, WIND, WATER AND SOIL - TO SUPPLY ITS PLANTS AND OFFICES SINCE 2006.

Wicked but good. Very good. Great even. VICIOUS is the ultimate way to hold a finished look. You can brush through it without having your hair crack or flake, so you can style and restyle all night long.

Good For: Keeping your style together.

This concentrated burst of style allows you to rock your curly hair like a roller coaster. A lightweight primer that acts as a foundation for all your other styling products, TWISTER will add moisture, help define your curls and leave your hair soft, never crunchy.


Good for: Priming curly hair for styling.

For those of you who simply cannot bear to go out with anything less than perfectly blown-out hair, there is PARK AVE. It coats the hair to protect it and contains light hold for a little bit of body.

Good for: Looking great.

Not your granny’s dry shampoo. DEATH VALLEY is the quickest way to get volume and body into your hair.

Good for: Easy, big, messy Bardot (or Bon Jovi) hair

DALLAS is the quintessential step to the mega blow-dry: It gives you the option of volume at the roots and control at the ends, as well as body and shine.

Good for: Medium to long hair. In addition to mega-volume, DALLAS is perfect for roller sets, hot rollers and curling irons.

CONFORMIST gives your hair stretch-as well as enough pliability and play to continue to reshape it throughout the day.

Good for: People who can’t keep their fingers out of their hair.

Styling spray made of sea salt that gives the hair fullness and body with a matte finish.

Benefits include:

texture
extreme volume
light control
dry effect - tousled and beach-like waves
body while minimizing the electrostatic effect
The formula is paraben-free and with no added colourings. Now available in travel size.
Winner of Coastal Living's 2014 Beach Beauty Awards

Dry mat wax with extra strong hold.
Winner of Details magazine Best Products of 2015 Award

Benefits:
gives texture to dry hair
defines in an extra strong way
does not leave residues
feels dry to the touch
separates the hair well
The formula is paraben-free and with no added colourings.

Moisturizing and relaxing creamy fluid.
Benefits:

controls hair helping to obtain a perfectly straight look
eliminates frizz
moisturizes curls
light and shiny effect
excellent support if used with hot tools
humidity-proof
The formula is paraben-free and with no added colourings.

Invisible strong hold spray characterised by a very fine mist.
Benefits:
gives structure
endures humidity
can be worked also after application
dries out very quickly
easy to remove

The formula is paraben-free and with no added colourings.

A mousse with a split personality. Perfect for creating second-day texture and separation while retaining body. Great on wavy or curly hair.


Good for: Studiously messy styles on any kind or length of hair.

Ideal for all types of hair requiring volume. Its leave-on formula is recommended for volumizing hair from its base. it does not weigh down the hair. It adds volume leaving the hair soft and shiny.

Ideal for protecting all types of hair from stress caused by straightener or blow dryer. This spray effectively protects the hair from heat stresses.

Illuminating serum to intensify the cosmetic colour of hair. Ideal for all types of coloured hair to allow the colour to last longer. Its leave-on formula is designed to protect the duration of cosmetic colour and to give extra shine to coloured hair.

Benefits:

extraordinary shine and softness to the hair
strong detangling and restructuring action
anti-frizz effect
strong anti-oxidant and anti-free radicals action

Thanks to its particularly rich and nourishing formulation it performs in an excellent manner many functions:
Benefits:

adds shine
adds softness and silkiness
has an excellent detangling power
facilitates combing of dry and wet hair
controls frizz
has an exceptional conditioning effect
gives body without weighing hair down
moisturizes hair
facilitates blow drying
heat protection
provides a longer-lasting hairstyle
Ideal for all kinds of hair.

Wicked but good. Very good. Great even. VICIOUS is the ultimate way to hold a finished look. You can brush through it without having your hair crack or flake, so you can style and restyle all night long.

Good For: Keeping your style together.

This concentrated burst of style allows you to rock your curly hair like a roller coaster. A lightweight primer that acts as a foundation for all your other styling products, TWISTER will add moisture, help define your curls and leave your hair soft, never crunchy.


Good for: Priming curly hair for styling.

For those of you who simply cannot bear to go out with anything less than perfectly blown-out hair, there is PARK AVE. It coats the hair to protect it and contains light hold for a little bit of body.

Good for: Looking great.

Not your granny’s dry shampoo. DEATH VALLEY is the quickest way to get volume and body into your hair.

Good for: Easy, big, messy Bardot (or Bon Jovi) hair

DALLAS is the quintessential step to the mega blow-dry: It gives you the option of volume at the roots and control at the ends, as well as body and shine.

Good for: Medium to long hair. In addition to mega-volume, DALLAS is perfect for roller sets, hot rollers and curling irons.

CONFORMIST gives your hair stretch-as well as enough pliability and play to continue to reshape it throughout the day.

Good for: People who can’t keep their fingers out of their hair.

Styling spray made of sea salt that gives the hair fullness and body with a matte finish.

Benefits include:

texture
extreme volume
light control
dry effect - tousled and beach-like waves
body while minimizing the electrostatic effect
The formula is paraben-free and with no added colourings. Now available in travel size.
Winner of Coastal Living's 2014 Beach Beauty Awards

Dry mat wax with extra strong hold.
Winner of Details magazine Best Products of 2015 Award

Benefits:
gives texture to dry hair
defines in an extra strong way
does not leave residues
feels dry to the touch
separates the hair well
The formula is paraben-free and with no added colourings.

Moisturizing and relaxing creamy fluid.
Benefits:

controls hair helping to obtain a perfectly straight look
eliminates frizz
moisturizes curls
light and shiny effect
excellent support if used with hot tools
humidity-proof
The formula is paraben-free and with no added colourings.

Invisible strong hold spray characterised by a very fine mist.
Benefits:
gives structure
endures humidity
can be worked also after application
dries out very quickly
easy to remove

The formula is paraben-free and with no added colourings.

A mousse with a split personality. Perfect for creating second-day texture and separation while retaining body. Great on wavy or curly hair.


Good for: Studiously messy styles on any kind or length of hair.

Ideal for all types of hair requiring volume. Its leave-on formula is recommended for volumizing hair from its base. it does not weigh down the hair. It adds volume leaving the hair soft and shiny.

Ideal for protecting all types of hair from stress caused by straightener or blow dryer. This spray effectively protects the hair from heat stresses.

Illuminating serum to intensify the cosmetic colour of hair. Ideal for all types of coloured hair to allow the colour to last longer. Its leave-on formula is designed to protect the duration of cosmetic colour and to give extra shine to coloured hair.

Benefits:

extraordinary shine and softness to the hair
strong detangling and restructuring action
anti-frizz effect
strong anti-oxidant and anti-free radicals action

Thanks to its particularly rich and nourishing formulation it performs in an excellent manner many functions:
Benefits:

adds shine
adds softness and silkiness
has an excellent detangling power
facilitates combing of dry and wet hair
controls frizz
has an exceptional conditioning effect
gives body without weighing hair down
moisturizes hair
facilitates blow drying
heat protection
provides a longer-lasting hairstyle
Ideal for all kinds of hair.